As membership numbers continue to decline, the Engineering Undergraduate Society (EUS) have taken drastic measures to win back the pecuniary support of their most abundant demographic: nerds.
The President of the EUS Robert Murray said that while many options were explored, including changing the dress code of the Engineering Ball to “tracksuits and thongs,” the Society decided after much deliberation that only the wit of Sheldon Cooper could repatriate the departed members.
“Look,” said Mr Murray, “we don’t have it as easy as you Law jabronis. Friday’s don’t just gift us unbelievable deals whenever they feel like it, and even if they did, what kind of Engineering students want to go to Friday’s? I’ll tell you who: dropouts.”
“We have to relate to our members on a deeper, psychological level”. Mr Murray went on to explain that the humour of The Big Bang Theory may be too complex for a person of even average intelligence to comprehend, and that he didn’t expect “legal numbskulls” to appreciate Chuck Lorre’s tightly constructed sitcom, nor understand the EUS’s reasoning for the change. Analysts at The Obiter estimate that the introduction of the T-Shirt will increase the EUS membership base by 690%. Bazinga!