LONDON, 1939 - A.P. Waterfield has put the finishing touches on his propaganda magnum opus, a series of posters encouraging British soldiers to 'Keep Calm and Carry On' throughout the course of the upcoming World War. Waterfield, a career civil servant within the Ministry of Information, was tasked with designing artwork that will motivate the British population. However, when he began work on the posters he did not fathom the almighty importance his work would hold for future generations.

"I completed the poster, stepped back and thought "Fuck me that is going to one heck on iPhone lock screen." Waterfield said it filled him with great pride to know that his slogan would provide comfort to many a second year student the night before a 1% tutorial answer was due. "Creating art that transcends generations in order to inspire Under 14 mixed netball coaches whose teams are down 5 goals at halftime is the reason I entered government at this crucial juncture for our nation."

Waterfield is receiving high praise from the military for his contribution. "Keep Calm and Carry On is the reason I get out of bed every morning," Army Lieutenant and head of marketing at Lorna Jane Benjamin Percy told The Obiter. "Waterfield is a patriot."

Waterfield is still glowing about his triumph. "If you had told me in 1937 that my idea would go on to become a desktop display and tote bag, I would have laughed in your face."

Waterfield is now reportedly drafting his next motivational concept, 'Keep Calm and Eat Burgers."