Brian McHenry (29) spent his Saturday night at The Osbourne chatting up anyone who would listen. The DJ was playing absolute belters such as ‘Imma Be’ by the Black Eyed Peas. The dance floor was packed. With a vodka lime soda in one hand, Brian’s flailing, wondering, sticky other hand brushed its way across the lower back of every crop top wearing woman in the joint.

Come Tuesday morning, Brian was spotted scoffing down a celebratory International Women's Day cupcake at morning tea. After hearing from the only female director in the business about respecting and championing women in the workplace, Brian relayed his disappointment about his performance on Saturday to colleague, Dan David (27).

“I was chatting to this chick all night, things are looking good, we’re bantering, I’ve bought her a vodka lime soda. Then l ask if we should head to mine and she says she wants to stay there with her friends. Don't get me wrong I respect her and all but if I knew it was going to be for nothing I wouldn’t have bothered mate honestly!”.

But eventually, Brian settled into his day of boiling the ocean in his corner office.

First, he took to LinkedIn to comment on his firm's IWD post featuring their Gender Equity Committee, of which Brian is of course a figurehead of. ‘Happy IWD to my female co-workers!’

Second, Brian compiled a slide deck ensuring to only use dark and bold designs.

Third, off to the club to play golf with a client.

And that was literally all.

Breaking the bias one cupcake at a time.