The Official Society of Naming Things (OSNT) has made a shock announcement to the world today, just seconds after England lost to Croatia in the semi-final (not relevant to this article, but we find it funny).

From here on out, contributing something ‘pretty fucking useless’ to a university group assignment will be known formally as ‘Elon Musk-ing,’ or alternatively, ‘pulling an Elon.’

After Elon Musk spent an enormous amount of time, effort, and capital bringing a tiny submarine to the Thai cave wherein a number of boys were trapped - only for the submarine to be promptly rejected - the OSNT began to consider whether the event was worthy of the creation of a new phrase.

Much like the guy who spends three hours working on two rubbish PowerPoint slides, only to see them fail to make the final presentation, Musk hastily put together the mini-submarine in a somewhat controversial attempt to rescue the trapped boys.

The submarine, rejected by the Thai crew, is in many respects, the submarine of hope, put forth by a useless group member, and sent packing to the waters of rejection.

Ultimately, Musk’s dignity will remain intact, but it remains to be seen whether useless group assignment members will ever be recognised with the genuine dignity they deserve.

It’s not easy to be a failure.